Jack Daniels PhD, is an iconic American Running coach, whose successful series of books Daniels’ Running Formula now in its Fourth edition has become my bible when planning or periodising an athletes season. Jack Daniels competed and medalled at both the Melbourne and Rome Olympic Games in 1956 and 1960 respectively, as well as being named the World’s Best Coach by Runner’s World. The overriding philosophy of the Daniels’ Running Formula is establishing intensities using the V-Dot system, this article will brush over that with the focus being on how he periodises or structures a season plan into different phases.